ON-DEMAND INTERVIEW | 11 min 37 sec
How AI is changing film production economics
AI is opening new paths from script to screen. For studios and creative teams, the questions are practical: how does it change production timelines, creative iteration and the infrastructure behind the work?
In this interview from The AI Summit London, Josh Liss, Head of GTM, Media and Entertainment at Nebius, discusses Higgsfield’s approach to AI filmmaking and what it could mean for film, advertising and interactive entertainment.
What you’ll learn
- How AI generation can change the time and cost involved in bringing a film to life.
- Why producing more footage changes the work of selection, editing and storytelling.
- How creative teams can use audience feedback to develop new advertising variants.
- Where AI audio and world models could take media experiences next.
Who should watch
For production and technology leaders, studio pipeline teams, creative agencies and AI builders exploring generative media workflows.
Featured speaker
Josh Liss | Head of GTM, Media and Entertainment, Nebius
Recorded at The AI Summit London.
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